What social media costs
From two jewellery ad accounts, one in Lucknow and one in Kanpur. Names and creatives are blurred in the screenshots.
| Goal | Result | Cost per result |
|---|---|---|
| Post engagement (Kanpur jeweller) | 5.88 lakh engagements, 39 posts | about ₹0.07, best posts ₹0.03 |
| Interactions (Lucknow jeweller, Oct 2026) | 8,010 and 3,386 interactions | ₹0.12 – ₹0.14 |
| Link clicks | 11,375 clicks | ₹0.38 |
| Page likes | 10,941 likes | ₹0.65 |
| Instagram profile visits | 9,637 visits | ₹0.70 |
| WhatsApp enquiries | 2,358 conversations | ₹19.63 – ₹29.20 |
Likes are not sales
Engagement is cheap, and that is exactly the risk. A rupee buys dozens of likes but no customers. In a Lucknow salon account, one engagement campaign reached 16 lakh people at about ₹5 per thousand impressions and produced no bookings, so it was switched off.
We use engagement for what it is good at: building an audience that later ads can retarget, and giving a new brand some social proof. Budget for enquiries goes to WhatsApp and lead campaigns, where the same jewellery brand paid ₹19.63–29.20 per conversation. See our Meta Ads in Lucknow page for that side.
What we post
Proof over polish. Real work, real customers with permission, and before-and-after where the category allows it. Reels first, because short video reaches beyond your followers. One clear action per post: save, share, or message us on WhatsApp. For category ideas, see our guides to salon content and solar campaign ideas.
Who this suits
Lucknow businesses that sell something people want to see first: salons and makeup studios, jewellers, banquet halls, restaurants, fashion and real estate. All our Lucknow services are on the Lucknow page.
Get a free audit
Three fields. We reply on WhatsApp within a working day with what we would change first.
Frequently asked questions
How much does social media marketing cost in Lucknow?
Paid engagement is cheap: in our jewellery accounts, post engagements cost ₹0.03–0.44, page likes ₹0.65 and Instagram profile visits ₹0.70. What matters more is the cost per enquiry, which was ₹19.63–29.20 per WhatsApp conversation for the same brand.
Do you only post content or also run ads?
Both. Organic posting builds trust; paid social decides who sees it. We boost the posts that perform and run separate WhatsApp and lead campaigns for enquiries.
Are likes and followers worth paying for?
Only as a supporting goal. Engagement builds an audience to retarget, but in one salon account an engagement campaign reached 16 lakh people and produced no bookings, so we switched it off.
Which businesses suit social media marketing most?
Businesses whose product people want to see: salons, makeup studios, jewellers, banquet halls, restaurants, fashion and real estate.
Do you make the reels and creatives?
We plan the content, write the hooks and brief or edit the reels; for shoots we work with what your team or photographer captures on site.