Full-funnel · ROAS-first
Performance Marketing Agency · India
One connected strategy across Meta, Google and WhatsApp — planned around cost-per-lead and ROAS targets, not impressions or likes. For Lucknow businesses, see our performance marketing agency in Lucknow page with local account data.
Over ₹1.04 crore of Meta and Google Ads spend managed across six industries, and about ₹2.9 lakh a month across our two largest live Lucknow accounts. Every line links to the screenshots.
| Industry | Platform | Spend managed |
|---|---|---|
| Salon & makeup academy, Lucknow | Meta + Google | ₹65.8 lakh |
| Solar, 12 markets | Meta Ads | ₹23.4 lakh |
| Jewellers, Lucknow & Kanpur | Meta + Google | ₹7.06 lakh |
| Real estate, apartment launch | Meta + Google | about ₹5.9 lakh* |
| Plywood brand | Google Ads | about ₹1.3 lakh* |
| Banquet halls & lawns | Meta Ads | ₹0.97 lakh |
* Estimated from published leads × cost per lead. All other figures are read directly from the account screenshots on the linked pages.
Strategy, Meta & Google Ads management, creative direction, conversion tracking setup, and weekly reporting — all under one roof so nothing falls between vendors.
It depends on your industry and city, but most clients start meaningful testing from ₹30,000–₹50,000/month in ad spend, separate from our service fee.
Yes — copy, static creative and reels are planned as part of the same funnel, so messaging stays consistent from ad to landing page.
You get a strategist, a media buyer and a tracking specialist working as one team — not one person juggling every role part-time.
Yes — we run parallel city-specific campaigns (e.g. digital marketing in Lucknow and Kanpur) under one performance marketing strategy, with separate budgets and reporting per market.
We flag it within days, not at month-end — creative gets refreshed, targeting gets adjusted, or budget gets reallocated toward what's working.
Most agencies in Lucknow use "performance marketing" to mean "we run ads". The difference is what gets reported. A performance account is judged on cost per lead, cost per connected lead and return on spend — not on impressions, reach or engagement, which are the numbers that always look good.
We publish ours. Across 12 solar markets our cost per lead ran from ₹5.86 to ₹63.11 depending entirely on the city, and every one of those figures has a screenshot behind it in the portfolio. The range is the point: anyone quoting you one national cost per lead is quoting their best market.
| Channel | The job it does | What we measure |
|---|---|---|
| Meta Ads | Interrupts someone who has the problem but is not searching yet. Carries most volume in our accounts. | Cost per form lead, frequency |
| Google Search | Catches people already comparing options. Fewer leads, further down the funnel, higher cost. | Cost per conversion, CTR |
| Performance Max | Works when there is a catalogue or a store visit to drive. | Conversions, local actions |
| Landing pages | Where the lead is actually won or lost, especially on a slow phone. | Conversion rate, load time |
| Where Indian enquiries are confirmed. Ignoring it loses leads the ad already paid for. | Reply rate, time to first reply |
A Meta cost per lead and a Google cost per conversion are not comparable. In our Lucknow solar account a search conversion cost ₹339.19 while Meta form leads in the same category ran ₹5 to ₹70. Both numbers are real; they describe different people at different stages. Any deck that puts them side by side without explaining that is misleading you.
| Period | What happens |
|---|---|
| Weeks 1–2 | Access, conversion tracking that matches what your sales team actually receives, and a baseline both sides agree on. |
| Weeks 3–6 | Two genuinely different creative angles, two ads each, identical budgets. Not six campaigns launched at once. |
| Weeks 7–10 | Fund the winner, cap the loser rather than deleting it, and start watching frequency. |
| Weeks 11–13 | A clear statement of what worked, what did not, and the recommendation — including the recommendation to stop, if that is the honest answer. |
In one of our own markets the honest recommendation was to move budget elsewhere. We published that too, because a portfolio showing only wins tells you nothing about what to expect.
Businesses in Lucknow and across India where an enquiry is worth enough to pay for: solar installers and EPC companies, real estate developers, building material brands, clinics, salons, interior designers and D2C brands. The common requirement is not budget size — it is someone who answers the phone quickly.
If nobody follows up within minutes, a cheaper cost per lead will not help. That is the single most common reason a performance account underperforms, and it has nothing to do with the ads.
15 minutes on a call will tell you more than another hour reading service pages.
Book a Free ConsultationWorking with businesses across India from our Lucknow base. Drop in, or send the enquiry and we will come back within a working day.
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