Cost per lead by industry
Every row links to a page with the unedited screenshots. Client names are blurred; the numbers are not changed.
| Industry | Result | Cost per result | Data |
|---|---|---|---|
| Solar, 12 markets | 25,431 form leads | ₹21.75 blended (₹5.86 – ₹63.11) | Solar data |
| Solar, Kanpur | 13,435 form leads | ₹22.37 | Kanpur data |
| Banquet halls & lawns | 1,048 forms + 473 WhatsApp chats | ₹63 average, from ₹12.84 per chat | Venue data |
| Jewellery | 990 form leads; 2,358 WhatsApp chats | ₹17.23 per lead; ₹19.63 – ₹29.20 per chat | Jewellery data |
| Salon & makeup | 6,564 WhatsApp chats; 1,408 bridal leads | ₹111 per chat; ₹298 per bridal lead | Salon data |
| Plywood (Google Ads) | 16,389 conversions | ₹7.96 | Case study |
| Real estate, apartment launch | 3,157+ buyer leads | ₹186 average, reported with pick-up and site-visit rates | Apartment projects |
WhatsApp, form or call
WhatsApp is usually the cheapest enquiry: ₹13–59 for banquet halls and ₹19–29 for jewellery in our accounts. It suits anything the buyer wants to see before deciding, such as a hall, a necklace or a bridal look.
Lead forms bring a name and number for callback and work when your team calls back within minutes. They cost more per lead in most accounts, but solar and real estate run mainly on forms.
Calls come from Google search and call ads. In one Lucknow salon account, call ads converted at ₹225 against ₹658 for Performance Max.
What makes a lead worth paying for
The cheapest lead in our records, ₹5.86 for solar in Hardoi, is not automatically the best. A lead is worth what it costs only if someone answers when your team calls, and if it turns into a visit or a sale. That is why we report connection rate and site-visit rate for real estate, and why we add qualifying questions to forms when cheap leads start wasting your sales team's time.
Our guide to what a cheap lead really costs your sales team goes into this in detail.
How we run lead generation
1. Tracking first. Calls, WhatsApp clicks and forms are tracked before any budget is spent. 2. One channel at a time. We start with the cheapest proven route for your industry from the table above. 3. Weekly cost-per-lead review against the number we agreed at the start. 4. Lead quality feedback from your team, so we cut sources that bring numbers but not customers.
Channels: Meta Ads, Google Ads and performance marketing across both. Local pages for Lucknow, Kanpur and Delhi NCR.
Get a free audit
Three fields. We reply on WhatsApp within a working day with what we would change first.
Frequently asked questions
What is a good cost per lead in India?
It depends on the industry. In our accounts it ranges from ₹5.86 for solar in a small UP market to ₹63.11 in Delhi NCR, ₹17.23 for a jewellery lead form, ₹63 per banquet enquiry and ₹298 for a bridal makeup lead. Higher-value sales can afford a higher cost per lead.
Is WhatsApp better than a lead form?
Often. WhatsApp chats cost ₹13–59 for banquet halls and ₹19–29 for jewellery in our accounts, cheaper than most forms, because buyers can see photos and ask prices first. Forms still work for solar and real estate callbacks.
Do you guarantee a number of leads?
No. We share realistic cost-per-lead ranges for your industry from the data on this page before you spend, and review against them every week.
Which platforms do you use for lead generation?
Mainly Meta Ads (Facebook and Instagram lead forms and WhatsApp) and Google Ads (search, call and Performance Max), with landing pages where a form needs more trust.
Which industries have you generated leads for?
Solar, real estate, banquet halls and lawns, jewellery, salons and makeup studios, and building materials, all with published data, plus other local and D2C businesses.