Performance snapshot — Kanpur
Every figure below is read directly from the ad accounts. Where two accounts ran in this city, they are shown separately rather than merged, because they used different objectives and periods.
| Metric | Account 1 (13 campaigns) | Account 2 (4 ads) |
|---|---|---|
| Leads (Instant Form) | 12,324 | 1,111 |
| Spend | ₹2,70,457+ | ₹30,096.96 |
| Cost per lead | ₹21.95 | ₹27.09 |
| Best / worst in account | ₹5.14 / ₹41.46 | ₹22.15 / ₹146.78 |
| Impressions | 11,658,520 | 716,330 |
| Reach | 3,386,229 | 306,436 |
| Frequency (impr ÷ reach) | 3.4 | 2.3 |
| Objective | Lead form | Lead form |
| Period | Through September 2026 | Through September 2026 |
Performance figures on this page come from selected campaigns and reporting periods in our portfolio records through September 2026. Several screenshots are filtered views of the same ad account, so totals are calculated from distinct accounts only. Results vary with market, budget, targeting, offer, competition and sales follow-up.
Our work in Kanpur
Two solar businesses, two different stages. The first account had already found its winning angle and was being scaled — thirteen campaigns, a blended ₹21.95, and the job was mostly budget allocation and creative rotation. Campaigns that held under ₹10 kept their daily budget untouched; the ones drifting past ₹30 were capped rather than deleted, so we kept a control to compare against.
The second account was earlier in its life and is more useful as a lesson. Four ads, one offer, two creative angles — and a five-fold spread in cost per lead between them. Nothing about the targeting, budget or landing page differed.
What made Kanpur different from our smaller markets was frequency. At 11.66M impressions against 3.39M reach, the audience was seeing the same ads more than three times on average. Past that point, adding budget stops buying new people and starts buying repeat views of an ad that has already been ignored.
Running solar ads in Kanpur already?
Send last month's report. We will tell you whether your cost per lead is a creative problem or a frequency problem — they need opposite fixes.
Campaign screenshots
Client names, campaign names, ad names and creative thumbnails are blurred. Every number to the right of that column is exactly as the platform reported it.
How we structure a Kanpur solar account
Kanpur is big enough that a single campaign covering the whole city stops being useful quickly. What has worked across both accounts is separating campaigns by creative angle rather than by locality — the city is not that segmented by intent, but the reasons people click are.
The angles that carried volume were bill savings, subsidy eligibility and payback period. The ones that consistently underperformed were product-first: panel efficiency, brand names, warranty length. A homeowner deciding whether solar is worth it is not yet comparing panel specifications.
| Signal | What it usually means | What we change |
|---|---|---|
| CPL rising, frequency above 3 | Creative fatigue, not an expensive market | New creative, hold the budget |
| CPL rising, frequency under 2 | Audience or offer mismatch | Test a different angle |
| High leads, low connection rate | Form is too easy, audience too broad | Add a qualifying question |
| Low delivery, almost no spend | Auction is not picking the ad up | Check the creative, not the targeting |
What a Kanpur solar campaign costs to run properly
Our campaigns here ran on daily budgets between ₹200 and ₹1,000. The larger account reached ₹2,70,457 of total spend over its lifetime. For a business starting out, the number that matters is not the monthly budget — it is whether the budget is enough for a creative test to finish. Splitting ₹15,000 across six untested angles produces six inconclusive results. The same amount on two angles produces an answer.
Services used for this work
- Meta Ads — Instant Form lead campaigns
- Creative testing and rotation
- Audience and placement structuring
- Lead routing into the client's follow-up process
- Weekly cost-per-lead and frequency reporting
What this market taught us
Three things came out of running this volume in one city.
Frequency is the ceiling, not budget. Once frequency crossed roughly 3, additional daily budget produced leads at a visibly higher cost rather than more leads at the same cost. The fix was new creative, not more money.
Cheap campaigns and expensive campaigns coexist in a healthy account. The thirteen-campaign account ranges from ₹5.14 to ₹41.46 per lead, and that is fine. Killing everything above the average would have removed audiences that were genuinely harder to reach but still worth reaching.
Lead cost is not the whole picture. A ₹5 lead and a ₹40 lead in the same city usually differ in how much qualifying the sales team has to do. We ask clients to track connection rate and site-visit rate alongside cost per lead, otherwise optimising for the cheapest number quietly makes the sales team's job harder.
Not sure if ₹22 per lead is good for your offer?
It depends on your close rate and ticket size. A ten-minute call is usually enough to work out the number you should be aiming for.
Frequently asked questions
How much does a solar lead cost in Kanpur?
Across our two Kanpur accounts, Instant Form leads averaged ₹21.95 and ₹27.09. Individual campaigns ranged from ₹5.14 to ₹41.46. Your own cost will depend on the offer, the creative and how broad the audience is — these figures are a realistic band for the market, not a quote.
Which platform works better for solar in Kanpur, Meta or Google?
They do different jobs. Meta form leads in our Kanpur accounts ran between ₹5 and ₹41. A Google Search conversion in our Lucknow solar account cost ₹339.19, because a search user is further down the buying journey. Most solar businesses need both — Meta for volume, Google for intent.
How long before a solar campaign starts producing leads?
Leads usually appear within the first few days. A reliable cost per lead takes longer — typically two to three weeks, because the creative test has to run long enough for the difference between angles to be real rather than noise.
Do you work with solar installers or only EPC companies?
Both. Our Kanpur accounts include a single-installer business and a company running multiple cities. The account structure differs; the creative logic does not.
Can you share the actual client names behind these screenshots?
No. Campaign names, ad names and creative thumbnails are blurred on every screenshot because they identify our clients and their offers. The performance columns are unedited.
What budget do I need to start?
Our Kanpur campaigns ran on daily budgets between ₹200 and ₹1,000. What matters more than the number is committing enough for a creative test to complete — spreading a small budget across many untested angles is the most common way solar spend is wasted.