Solar digital marketing and lead generation agency

Who we work with and what we solve

Rooftop installers selling to homeowners, EPC companies handling commercial and industrial projects, and distributors who need dealer enquiries. The three problems that bring solar businesses to us are almost always the same: lead cost that makes the unit economics impossible, lead quality that wastes the sales team's day, and no reliable way to tell which campaign actually produced a closed deal.

Our solar experience in numbers

Performance figures on this page come from selected campaigns and reporting periods in our portfolio records through September 2026. Several screenshots are filtered views of the same ad account, so totals are calculated from distinct accounts only. Results vary with market, budget, targeting, offer, competition and sales follow-up.

Cost per lead by city

This is the table most solar businesses actually want and almost nobody publishes. Cities with a dedicated page below have enough campaign history to be worth reading on their own; the rest are shown here with their screenshots further down.

The spread is the point. A solar business planning a budget on a single national cost-per-lead figure will be wrong by a factor of ten in one direction or the other.

How we scaled one solar offer across 12 cities

This was originally published as a separate case study. It sits here instead, because the account it describes is the same one the numbers above come from and splitting them made both pages weaker.

The situation

A solar business selling rooftop systems across Uttar Pradesh, with ambitions in Delhi NCR and Haryana. The offer was the same everywhere. The assumption going in — a common one — was that a cost per lead proven in one city would hold in the next.

Objective

Find out what a solar lead actually costs market by market, and build a structure that could add a city without rebuilding the account.

Strategy

City-segmented campaigns rather than one national campaign, so each market's cost surfaced separately instead of being hidden inside a blended average. Creative angles were tested per market rather than assumed to transfer. Budgets stayed deliberately modest in new cities until two independent ads on the same angle converged on a similar cost.

Execution

The largest account grew to 102 campaigns and ₹12,50,759 of spend across 49.4M impressions. Campaigns were segmented by city and, in the bigger markets, by creative angle. Under-performers were capped rather than deleted, so their learning phase stayed intact and they remained valid as comparison points.

Results

Twelve markets, cost per lead from ₹5.86 to ₹63.11. The cheapest single campaign in the portfolio delivered leads at ₹3.73. Verified lead blocks: 25,431 leads at a blended ₹21.75 from the six city views of the largest account, and 14,161 leads at ₹23.62 from the five ad views of a second account.

What scaling across markets taught us

A proven cost per lead does not travel. The same offer and the same creative angle cost ₹5.86 in Hardoi and ₹63.11 in Delhi NCR. Anyone extending a Tier-2 result into a metro budget will run out of money before they run out of optimism.

City segmentation pays for itself immediately. Had these run as one national campaign, the blended figure would have looked acceptable while quietly subsidising the expensive markets with the cheap ones. Segmenting made the underperformers visible in week one.

The creative angle matters more than the city. Within Bareilly alone, angles differed four-fold in cost. That gap is wider than the gap between most of our cities.

Cheap leads move work to the sales team. The ₹10.87 market required noticeably more phone qualification than the ₹30 markets. Cost per lead on its own is not a measure of campaign quality.

Services we actually use for solar

Not our full service list — only what these accounts ran on.

• Meta Ads — Instant Form lead campaigns and messaging campaigns. Most solar volume sits here.
• Google Search — high-intent keyword campaigns for people already comparing solar.
• Creative angle testing — bill savings, subsidy eligibility, rooftop suitability, payback period.
• Landing pages and lead forms — where the form lives and how fast it loads on a budget Android phone.
• Conversion tracking — so cost per lead can be checked against what the sales team actually received.

What we learned running solar at this scale

Tier-2 UP solar leads cost a fraction of metro leads. Hardoi ran at ₹5.86 and Varanasi at ₹10.87; Gurugram ran at ₹55.76 and Delhi NCR at ₹63.11. Same category, same creative approach, roughly a ten-fold spread. Budget planning that assumes one national number will be wrong in both directions.

Creative spread inside one city is wider than the gap between cities. In Bareilly, two creatives landed near ₹24 while two others on identical budgets cost ₹87.59 and ₹97.04. The losing creatives cost more per lead than an entire different market.

Open targeting beat narrowed targeting in Mahendragarh — ₹32.69 against ₹53.85 on the same offer. Worth testing before assuming a tighter audience is a cheaper one.

Meta cost per lead and Google cost per conversion are not comparable. Meta form leads across our accounts ran ₹5 to ₹70; a Google Search conversion in the Lucknow solar account cost ₹339.19. The search user is further down the buying journey. Any comparison that puts those two numbers side by side is misleading, including when we do it.

Frequency is the real ceiling. Kanpur delivered 11.66M impressions against 3.39M reach — a frequency above three. Past that point, added budget buys repeat views rather than new people, and cost per lead drifts up no matter what else is adjusted.

Cities with a dedicated page

Account-level screenshots

These are the parent accounts. Everything on the city pages is a filtered view of one of them, which is why we do not add the totals together.

Other markets we have run solar campaigns in

Each of these has its own page with the full numbers and what we learned there: Delhi & Noida, Gurugram, Mahendragarh, Gorakhpur, Kannauj, Hardoi, Gonda. The screenshots below are the same ones those pages are built on.

Frequently asked questions

Related work and services