Performance snapshot — Delhi & Noida
Every figure below is read directly from the ad accounts. Where two accounts ran in this city, they are shown separately rather than merged, because they used different objectives and periods.
| Metric | Performance |
|---|---|
| Ads | 12 |
| Leads (Instant Form) | 561 |
| Spend | ₹35,404.52 |
| Cost per lead (blended) | ₹63.11 |
| Best / worst creative | ₹41.14 / ₹128.56 |
| Impressions | 305,123 |
| Reach | 191,700 |
| Frequency (impr ÷ reach) | 1.6 |
| Daily budget per ad | ₹100 |
| Period | Through September 2026 |
Performance figures on this page come from selected campaigns and reporting periods in our portfolio records through September 2026. Several screenshots are filtered views of the same ad account, so totals are calculated from distinct accounts only. Results vary with market, budget, targeting, offer, competition and sales follow-up.
Our work in Delhi & Noida
Twelve creatives ran against the same rooftop solar offer across Delhi and Noida on ₹100 daily budgets each. The best hook returned leads at ₹41.14; the weakest at ₹128.56. Blended, the account sat at ₹63.11.
Frequency stayed low at 1.6, which tells you the audience was nowhere near exhausted. So this was not a fatigue problem — the auction itself is simply more expensive here. More advertisers are bidding for the same impressions, and the people being reached see far more advertising in general.
The angles that worked in Tier-2 UP did not transfer cleanly. Bill-savings messaging, which carries most of our UP volume, underperformed against subsidy and electricity-cost framing in this market.
Campaign screenshots
Client names, campaign names, ad names and creative thumbnails are blurred. Every number to the right of that column is exactly as the platform reported it.
Services used for this work
- Meta Ads — Instant Form lead campaigns
- Creative angle testing per market
- Audience and placement structuring
- Cost-per-lead and frequency monitoring
What this market taught us
A metro lead is not an overpriced Tier-2 lead. It is a different lead. The person filling a form in Noida usually has a larger rooftop, a higher bill and more competing quotes. If your close rate and ticket size are the same as in a small town, ₹63 will not work. If they are higher, it can work comfortably.
Do not price a national campaign off one city. The same offer ran at ₹5.86 in Hardoi and ₹63.11 here. Any agency quoting a single India-wide cost per lead for solar is either guessing or quoting their cheapest market.
Low frequency plus high cost means the market is expensive, not tired. At 1.6 there was still audience left. Adding budget would have bought more leads at roughly the same price — it would not have brought the price down.
Frequently asked questions
What does a solar lead cost in Delhi NCR?
In our account, ₹63.11 blended across 12 creatives, with the best hook at ₹41.14 and the weakest at ₹128.56.
Why is it so much more expensive than UP?
More advertisers bidding for the same impressions, and a more advertising-saturated audience. Frequency in our account was only 1.6, so it was not creative fatigue — the auction is simply costlier.
Is it still worth advertising here?
It depends on your ticket size and close rate, not on the cost per lead alone. A ₹63 lead that converts on a larger rooftop system can be better business than a ₹10 lead that does not.
Do Tier-2 creatives work in Delhi NCR?
Not automatically. Bill-savings framing carries our UP volume but underperformed here against subsidy and electricity-cost angles. Test before assuming a winner transfers.
Do you cover Gurugram and the rest of NCR?
Yes — Gurugram is documented separately because it ran on a different account.