Performance snapshot — Gurugram
Every figure below is read directly from the ad accounts. Where two accounts ran in this city, they are shown separately rather than merged, because they used different objectives and periods.
| Metric | Account 1 (2 ads) | Account 2 (2 ads) |
|---|---|---|
| Leads (Instant Form) | 178 | 77 |
| Spend | ₹8,563.03 | ₹5,656.83 |
| Cost per lead | ₹48.11 | ₹73.47 |
| Best creative | ₹36.61 | ₹62.97 |
| Impressions | 146,729 | 64,491 |
| Reach | 57,897 | 38,774 |
| Period | Through September 2026 | Through September 2026 |
Performance figures on this page come from selected campaigns and reporting periods in our portfolio records through September 2026. Several screenshots are filtered views of the same ad account, so totals are calculated from distinct accounts only. Results vary with market, budget, targeting, offer, competition and sales follow-up.
Our work in Gurugram
Two solar businesses, one city, roughly the same weeks. The first account ran an open-targeting creative at ₹36.61 and a narrower one at ₹61.56, blending to ₹48.11. The second ran two ads at ₹62.97 and ₹76.90, blending to ₹73.47.
The gap between the two accounts is larger than the gap between most of our cities. Same auction, same audience pool, same offer category — the difference was creative and targeting width, not the market.
Gurugram also sits in Haryana rather than UP, which matters for subsidy messaging: the state scheme and the discom are different, so the copy that works in Lucknow needs rewriting rather than translating.
Campaign screenshots
Client names, campaign names, ad names and creative thumbnails are blurred. Every number to the right of that column is exactly as the platform reported it.
Services used for this work
- Meta Ads — Instant Form lead campaigns
- Open vs narrowed audience testing
- State-specific subsidy and discom messaging
- Cost-per-lead reporting by account
What this market taught us
Two accounts in one city can differ more than two cities. ₹48.11 against ₹73.47 in the same market, same period. Before blaming a city for being expensive, check whether the account has actually tested its targeting width.
Open targeting beat narrow targeting here too. ₹36.61 against ₹61.56 in the first account — the same pattern we saw in Mahendragarh. Meta's delivery usually finds the buyer more cheaply than a manually narrowed audience does.
Haryana copy is not UP copy. Different state subsidy scheme, different discom. Rewriting the offer for the state is not optional — it is the difference between a credible ad and a generic one.
Frequently asked questions
What does a solar lead cost in Gurugram?
Between ₹48.11 and ₹73.47 depending on the account. Best single creative: ₹36.61.
Why do the two accounts differ so much?
Targeting width and creative, not the market. The cheaper account used open targeting; the more expensive one was narrowed.
Is Gurugram cheaper than Delhi?
Slightly, in our data — ₹55.76 blended against ₹63.11 in Delhi and Noida. Both are far above our UP markets.
Do you run campaigns elsewhere in Haryana?
Yes — Mahendragarh is documented separately, and it ran considerably cheaper at ₹37.64.
Should I narrow my audience to get cheaper leads?
Our Haryana data says test it rather than assume it. Open targeting beat narrowed targeting in both Haryana accounts.